The Brief

Develop a wine brand and unique packaging called Asado Club aimed at the Millennial target market.

The solution

A wine brand that illustrates the Asado Club, where a quirky collection of characters get together to socialise and enjoy a good glass of Malbec. The creative concept is an informative, but humorous take on educating the consumer, not only on wine, but pairing it with the right “cut” of meat, through a range of characters.  Sir Loin, Miss Rump, Brisket and Phillet always up for a good time and good laugh at the Asado Club.

For this specific cover, I was honoured to receive these recognitions:

• BRONZE Best Alternative Wine Packaging Design – The Drinks International Challenge Series

• SILVER Wine Packaging Design – Harpers Design Awards 2016